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Speak to Grow Your Business, Movement or Nonprofit
Do you ever feel like you are the world’s best kept secret? You have a message, story, or a mission to share.
And yet you feel unheard and unseen...
One of the best ways to grow your business, movement or nonprofit is by speaking. Now don’t go run and hide just yet.
Many people think of speaking and begin to freak out because they fear speaking on a big stage. But there are so many ways to speak...
The Many Platforms of Growth
New speakers can begin experimenting by guesting on podcasts. Podcasts are a great way to start for several reasons.
You get practice in an audio only format. You don’t need to worry about how you look. You can dial in your message and how you express yourself vocally. You don't have to worry about gestures when it’s audio only.
It’s great to dial in your content first. And podcasts allow this space.
You also discover which stories and messages resonate. Your host will ask you questions. You will share stories and messages in response.
As you interview, pay attention to which stories spark curiosity. See when your interviewer leans in to hear more or has a facial expression of interest.
Oftentimes, we don’t realize what’s interesting about ourselves. It takes someone interviewing us to uncover the stories and messages that really stick.
Similar to podcast guesting, you can guest appear on radio shows. Radio shows invite guests to be interviewed in a similar format to podcasting. The only difference is that typically the time slots are much shorter.
Radio shows are a great way to practice short form stories and messages. They will force you to dial in your message to the shortest and most powerful dialogue you can create.
The first step to practicing speaking at in person events for newbies is to offer a talk for your local chamber of commerce, library, or university. When you are brand new to speaking, it’s common to do free talks. You need practice and experience.
Build your first in person speaking gig through connections in your community. Offer a talk at a nonprofit you support. Put yourself out there. Until you do, you’ll never be comfortable landing bigger stages.
And when you’re ready to play on even bigger stages, you can start going after speaking on TV shows and at conferences.
Remember, we all start somewhere. Start where you are comfortable and begin dipping your toe into the world of speaking.
Why Speaking?
The biggest challenge I hear from business owners and leaders of movements is getting more leads. Or building their movement. Getting more eyes on their website or services.
We live in a world where digital marketing is extremely competitive. It’s important to stand out. It’s also important to build trust and authentic connection with your audience.
One of the best ways to market yourself is through speaking. Speaking allows you to share your message, your brand, your story, and connect deeply with your audience.
It’s easier to sell to an audience you speak to. Because they know, like and trust you. They’ve spent time with you in longer form than simply finding you online.
There’s also the law of reciprocity.
When we offer value to our audience through speaking, they want to give back. They are so grateful for the information we have shared to transform their lives that they want to give back.
Speaking is a great way to add value. Get your audience to take action. And get them to go deeper in a relationship with you beyond the stage.
The value of speaking is building that trust. It provides you with warm leads. No more cold calls.
Speaking allows you to reach more people in a powerful way. And it dispels individuals who aren’t a fit for you.
Speaking is one of the fastest ways to get your message out. And to build your business.
Accelerate Your Speaking Impact
Are you tired of being the best kept secret? Not sure what you’re doing wrong?
Are you ready to take MASSIVE action but looking for a community to support you?
I am launching a mastermind for speakers who want to accelerate their impact. Join this community and learn the foundations and systems you need to have massive impact as a speaker.
In the Mastermind You Will...
- Set Speaker Foundations: Build your speaker page, reel, kit and land gigs. Define your dream stages, build your champion list and more.
- Build Your CTA (Call to Action): Ensure you have a call to action that’s aligned with your brand/movement. Build your product pyramid and refine your close.
- Develop a Speaking System: Set up a system that works for landing speaking gigs, podcast guesting, tv and radio shows, and more with consistency and ease.
If you’re ready to spread your message and legacy like wildfire as a speaker, let’s talk!
