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2 MASSIVE Ways You May Be Leaving Money on the Table
Not Following Up
This shows up in many ways.
In your email marketing.
You capture and build a list but you don’t do anything with it. You don’t send emails to build and nurture the relationship. You stop adding value.
In your referrals.
I can’t tell you how many times I speak with business owners. I have a referral for them. I ask them to email me details about them for the introduction.
And guess what, they drop the ball. They don't follow through. And they don’t get the introduction which could have been a sale.
In your post sales call process.
You have your sales call. It’s a no. You take that to heart as a no forever. But usually this means “no for now”. Don’t make the mistake of not following up.
At least 30% of my clients came from building a relationship for months or years after that sales call.
Invest in the relationship. Use your CRM so you don’t drop the ball.
In your onboarding process.
You make the sale. And then you drop the ball on sending the contract or invoice. You fail to add value to your new client right away.
And now they are thinking to themselves, “wait, what did I just sign up for?”. Don’t make this mistake.
Obsess about your onboarding process and your customer experience. Have an amazing tool or gift early on that adds value. You want to keep the honeymoon going.
In your relationships.
Whether it’s a podcast interview. A co-hosting a livestream. Or sharing a stage with other speakers,. Be sure to follow up.
Relationships are our social capital in life and business. You never know who will be your next partner, collaborator, investor or client. Invest in your relationship.
Follow up. Express interest. Add value. Be authentic. I guarantee this will open up so many doors for opportunity that you can’t even imagine today.
What lesson did we learn?
We learned that the biggest mistake you can make in life and business is to drop the ball and NOT follow up. SO take action today. Commit to the follow through. Never make this mistake again.
Not Asking for the Sale
Another huge mistake business owners make is NOT asking for the sale.
You do all that hard work. Investing in ads. Building your network. Building relationships.
And finally you get that prospect on a sales call. You might even handle the sales call with mastery.
And then you drop the ball. You make the mistake of NOT asking for the sale.
So many clients I work with have low sales conversion percentages.
When we walk through what they are doing in their sales process we discover that they are making one crucial mistake. They don’t ask that golden question, "would you like to get started today?".
Phrase it however you like. But DO ask!
And guess what? For 80% of sales, it takes asking 5 or more times!
This means you need to practice handling objections. This means if you can’t close them in the sales call you need to have a process for following up.
Don’t make these mistakes. Business development and growth takes a LOT of time and money. Don’t leave your hard money on the table ever again.
Need Help?
If you are struggling with your follow through, I am here to help.
If you are struggling with your sales process, I can help you solve this profit leak.
If you need help building your onboarding process or client experience, I would be happy to help.
Schedule a coaching call so we can get you unstuck and build out a plan to help you move forward.
